Why this matters
Most Google Ads accounts run hot and burn money because they were set up by the ‘Smart Campaign’ wizard or a generalist agency that does not match-type discipline. The first audit on most accounts cuts wasted spend by 30-40% in the first week.
How we build campaigns
Campaign-per-service, ad-group-per-intent-cluster, exact and phrase match only on high-confidence terms, broad-match strictly avoided. Negative-keyword lists curated continuously from search-term reports. Ad copy that matches landing-page promise.
Conversion tracking that is real
We wire GA4 + Google Ads conversion events for phone clicks, form submissions, chatbot lead captures, and emergency CTAs. Each conversion has a sensible value, so the bidding algorithm optimizes toward real outcomes — not just clicks.
Weekly cadence
Bill (our Google guy) reviews every account every week. Pace, performance, search terms, negative additions, ad copy refresh. You get a one-page summary by email, not a 40-slide deck.
What you can expect
Get this for your business
This service is one piece of a larger stack — pairs especially well with custom websites, AI chatbots, and white-glove Google Ads. See case studies for real-world deployments.